Company

Travel Business Consulting Group (TBC-Group) offers sales, marketing and PR support for individual hotels, international hotel chains, and DMCs.
We have the perfect knowledge of the travel market of Russia and the CIS and established relations in Russia, Ukraine and Kazakhstan, which gives more opportunities for direct marketing and helps to handle a big market segment.

The main issue the companies (especially with limited budget) are facing is how to penetrate a market that is so large and so diverse - the key to success is really to develop solid relationship with key players in the travel and hospitality business but also think cleverly and avoid going the “standard-route” only. Marketing a brand name isn’t about the number of advertising pages you will place in high end magazines - it is how you are going to gain brand awareness thanks to small cross marketing exercise bringing you in touch with the end consumer.

We have good relations with all travel trade and glossy magazines, our personal relations with producers of most popular TV channels gives exclusive opportunities for TV promotion.
We help to find the right communication strategy by defining the target groups and choosing the most cost-effective ways of communication.
Thanks to our experience, personal relations, good knowledge of the market and well-qualified team, our Group provides exclusive service.

MARKETING

Market research and regular update on market trends, demands and competition activity.
Creating relationship between the Client and companies to create joint marketing activities.
Building up a Client database in segmentation to be used for specific marketing initiatives, or direct mail.
Launch and support of your brand in Russia and the CIS countries.
The coordination and supervision of material in Russian for advertising, brochures and collateral production.

COMMUNICATION

Arranging of media events, presentations and special activity.
Arranging press releases and public relations activities with both the trade and consumer media.
Handling day-to-day media liaison and enquiries.
Arranging press conference and lunch- maintain relationship with key media.
Accompanying press trips.

SALES ACTIVITY

Participation on behalf of represented company in the most popular travel shows in Russia and the CIS countries.
Direct sales activities. Providing individual sales service to the Clients. This will be achieved through personal and proactive sales calls and by regular communication by fax, email or direct mail.
Targeting new Clients and market segments. This will be done by research, sales calls and building a database to specific niche markets like sports and golfing groups, exhibitions, spa, special interests.
Sales calls to corporate companies and in company business travel
agencies. This will be followed up with monthly communication.
Production of a sales and marketing plan, in conjunction with the Client’s business and financial plan and needs.
Familiarization trips with Clients from specific market segments, which match the Client’s business needs. Travel agents for leisure, business travel agents for the individual corporate, and corporate decision makers for meetings and incentives.
Event management. Organizing showcases, road shows and seminars to the client’s target audience.
Printing and distribution of promotion materials.

Special offers

The week of Visit USA

The week of Visit USA Presentations October 04 – 12, 2010